According to a recent survey conducted in the United Kingdom (UK), luxury shoppers preferred in-store purchasing for most categories in the luxury product segment. 42 percent of the surveyed luxury shoppers stated that they bought watches and jewelry, as well as and food and beverages from physical stores in 2021. On the other hand, luxury fashion products and luxury travel were mainly purchased online, with 39 percent and 51 percent of the luxury shoppers choosing this purchasing channel, respectively.
Purchase channel preferences of luxury shoppers in the United Kingdom (UK) in 2021, by product category
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Klarna. (January 11, 2022). Purchase channel preferences of luxury shoppers in the United Kingdom (UK) in 2021, by product category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1288437/luxury-shopping-channel-preference-by-product-uk/
Klarna. "Purchase channel preferences of luxury shoppers in the United Kingdom (UK) in 2021, by product category." Chart. January 11, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1288437/luxury-shopping-channel-preference-by-product-uk/
Klarna. (2022). Purchase channel preferences of luxury shoppers in the United Kingdom (UK) in 2021, by product category. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1288437/luxury-shopping-channel-preference-by-product-uk/
Klarna. "Purchase Channel Preferences of Luxury Shoppers in The United Kingdom (Uk) in 2021, by Product Category." Statista, Statista Inc., 11 Jan 2022, https://www.statista.com/statistics/1288437/luxury-shopping-channel-preference-by-product-uk/
Klarna, Purchase channel preferences of luxury shoppers in the United Kingdom (UK) in 2021, by product category Statista, https://www.statista.com/statistics/1288437/luxury-shopping-channel-preference-by-product-uk/ (last visited October 02, 2024)
Purchase channel preferences of luxury shoppers in the United Kingdom (UK) in 2021, by product category [Graph], Klarna, January 11, 2022. [Online]. Available: https://www.statista.com/statistics/1288437/luxury-shopping-channel-preference-by-product-uk/