Important factors in chicken meat purchases in Japan 2020

Major factors influencing poultry purchase decisions in Japan as of October 2020

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Release date

March 2021

Region

Japan

Survey time period

October 2020

Number of respondents

1,750 respondents

Age group

20 years and older

Special properties

multiple answers allowed; respondents were consumers who bought poultry

Method of interview

Online survey

Supplementary notes

The survey was conducted among inhabitants of the prefectures Saitama, Chiba, Tokyo, Kanagawa, Osaka, Kyoto, Hyogo, Nara, Wakayama, and Shiga.

Original question: "When buying beef, pork, and poultry, what do you pay attention to? For each item, please choose all applicable ones."

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