Important factors in beef purchases in Japan 2020

Published by C. Diep, Feb 4, 2022
Affordable prices were the most important factor influencing purchase decisions for beef in Japan as revealed in a survey conducted in October 2020. While more than 60 percent of respondents paid attention to the price of beef, less than five percent would look for meat imported from overseas.

Major factors influencing beef purchase decisions in Japan as of October 2020

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Release date

March 2021

Region

Japan

Survey time period

October 2020

Number of respondents

1,724 respondents

Age group

20 years and older

Special properties

multiple answers allowed; respondents were consumers who bought beef

Method of interview

Online survey

Supplementary notes

The survey was conducted among inhabitants of the prefectures Saitama, Chiba, Tokyo, Kanagawa, Osaka, Kyoto, Hyogo, Nara, Wakayama, and Shiga.

Original question: "When buying beef, pork, and poultry, what do you pay attention to? For each item, please choose all applicable ones."

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