As of February 2024, almost one third of Xiaohongshu's users lived in tier-1 cities in China. The social commerce platform, also known in English as Little Red Book or RedNote, was one of the most valued e-commerce and direct-to-consumer unicorns in China
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Everything on "Social media in China" in one document: edited and divided into chapters, including detailed references.
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Key figures
Usage
Market segments
Douyin
Xiaohongshu
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