According to a survey carried out by The Automotive Disruption Rader by Roland Berger in July 2019, around 38 percent of survey respondents in South Korea were interested in a Car-as-a-Service (CaaS) model for their next car if the offer would be financially attractive. Eight percent of the respondents did not fully understand the concept, while an additional 16 percent were undecided.
Interest in Car-as-a-Service (CaaS) model concept in South Korea as of July 2019
Original question:
"Next time you are in the market for a new vehicle, would you consider a car-as-a-service (CaaS) model if available?"
"Car-as-a-Service" models offer basically a full service leasing for 24-36 months including maintenance, insurance, and other services, conveniently to subscribe to via an app/online. Examples of those offerings are "Care by Volvo", "Lexus Complete", etc.
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The Automotive Disruption Radar by Roland Berger. (January 13, 2022). Interest in Car-as-a-Service (CaaS) model concept in South Korea as of July 2019 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1288184/south-korea-interest-in-caas-model-concept/
The Automotive Disruption Radar by Roland Berger. "Interest in Car-as-a-Service (CaaS) model concept in South Korea as of July 2019." Chart. January 13, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1288184/south-korea-interest-in-caas-model-concept/
The Automotive Disruption Radar by Roland Berger. (2022). Interest in Car-as-a-Service (CaaS) model concept in South Korea as of July 2019. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1288184/south-korea-interest-in-caas-model-concept/
The Automotive Disruption Radar by Roland Berger. "Interest in Car-as-a-service (Caas) Model Concept in South Korea as of July 2019." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1288184/south-korea-interest-in-caas-model-concept/
The Automotive Disruption Radar by Roland Berger, Interest in Car-as-a-Service (CaaS) model concept in South Korea as of July 2019 Statista, https://www.statista.com/statistics/1288184/south-korea-interest-in-caas-model-concept/ (last visited December 05, 2024)
Interest in Car-as-a-Service (CaaS) model concept in South Korea as of July 2019 [Graph], The Automotive Disruption Radar by Roland Berger, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1288184/south-korea-interest-in-caas-model-concept/
