Interest in CaaS among future car owners South Korea 2020

Interest in Car-as-a-Service (CaaS) model among future car owners in South Korea as of September 2020

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Release date

January 2022

Region

South Korea

Survey time period

September 2020

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question:
"If you still plan to get a private car within the next 12 months, would you consider a "car-as-a-service" model?"

"Car-as-a-Service" defines a flexible model where customers 'subscribe' to a car using a monthly fee instead of owning it, usually for a period of 24-36 months. The service is all-inclusive - customers do not have to pay for or manage insurance, maintenance and other services, sometimes even fuel.

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