During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 31 percent of respondents stated that the use of legacy technology was a challenge their organization experienced with its current brand suitability strategy for video. The most commonly named challenge was the lack of consistency among brand suitability terminology across multiple providers, mentioned by 37 percent of interviewees.
Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021
showing top 8 only / among marketing decision-makers
Method of interview
Online survey
Supplementary notes
The question posed during the survey: "What challenges does your organization experience with its current brand suitability strategy for video?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.
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Forrester Research. (November 15, 2021). Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research. "Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research. (2021). Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research. "Weaknesses of Brand Suitability Strategies in Video Advertising According to Marketers in The United Kingdom and in The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research, Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021 Statista, https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/ (last visited December 22, 2024)
Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021 [Graph], Forrester Research, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
