Favorite entertainment brands among girls aged 3-6 in Brazil 2023

Published by
J. G. Navarro,
Aug 30, 2024

During an October 2023 survey among girls aged three to six in Brazil, it was discovered that Barbie was the top entertainment brand among girls in that age group, named favorite by 28 percent of respondents. Luccas Neto ranked second, with 13 percent, followed by Peppa Pig with 12 percent.

Favorite entertainment brands among girls aged 3 to 6 in Brazil as of October 2023

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Release date

April 2024

Region

Brazil

Survey time period

October 2023

Number of respondents

2,900*

Age group

3-6 years

Special properties

top 3 favorites

Method of interview

Online survey

Supplementary notes

*The source surveyed 2,900 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 1620 interviewees in the first sample and 1280 in the second. A separate number for each age group was not provided.

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Overview

8

Advertising consumption and perception

4

Impact on households' consumption

6

Most well-known entertainment brands

8

Favorite brands

8

Spotlight: parental advisory

4

Further related statistics

10

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Statistics

Topics

Advertising to children in Brazil
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