During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 37 percent of respondents stated that their organizations reduced reliance on keyword blocking to improve brand suitability in their video advertising activities. The most often mentioned step was exploring technology solutions, named by 46 percent of interviewees.
Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021
showing top 8 only / among marketing decision-makers
Method of interview
Online survey
Supplementary notes
The question posed during the survey: "What steps are you taking to improve your brand suitability strategy?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forrester Research. (December 20, 2021). Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research. "Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021." Chart. December 20, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research. (2021). Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research. "Steps Undertaken by Marketers to Improve Brand Suitability Strategies in Video Advertising in The United Kingdom and in The United States as of August 2021." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/1288086/improve-brand-suitability/
Forrester Research, Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021 Statista, https://www.statista.com/statistics/1288086/improve-brand-suitability/ (last visited November 21, 2024)
Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021 [Graph], Forrester Research, December 20, 2021. [Online]. Available: https://www.statista.com/statistics/1288086/improve-brand-suitability/
