During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 44 percent of respondents stated that their organization used keyword lists and/or keyword blocking as a brand suitability tactic. The most often named tactic was custom topic tracking.
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021
showing top 8 only / among marketing decision-makers
Method of interview
Online survey
Supplementary notes
The question posed during the survey: "Which of the following brand suitability tactics is your organization using for your video advertising strategy?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.
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Forrester Research. (November 15, 2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. (2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used Brand Suitability Tactics for Video Advertising According to Marketers in The United Kingdom and The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research, Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 Statista, https://www.statista.com/statistics/1288070/brand-suitability-tactics/ (last visited October 31, 2024)
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph], Forrester Research, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1288070/brand-suitability-tactics/
