Distribution of gen Z shoppers Thailand 2019 by brand consciousness

According to the source, the archetypes of the different shoppers are defined as follows:
Brand-conscious followers love brands of all kinds and follow trends closely but don't necessarily love shopping.
Premium shopaholics love to shop and take time to research and compare (mainly online) so they can purchase spontaneously.
Ethical 'confidents' prefer environmentally responsible and socially ethical brands.
Value researchers are always on the hunt for the best deal and prefer to research and buy online.
Quality-conscious 'independents' seek out quality (which they judge for themselves) and are willing to pay for it.
Disengaged conformists want to spend as little time as possible shopping


The number of survey respondents for Thailand was not disclosed by the source, the survey count used here is the total number of respondents collected across the Asia Pacific region.