OTT services' content consumption market share in Argentina 2021

Published by
A. Guttmann,
Sep 14, 2023
In the first quarter of 2021, Netflix accounted for approximately 13 percent of the over-the-top (OTT) content consumed in Argentina. YouTube and YouTube Premium altogether held a market share of 14 percent. Similarly, Netflix and YouTube were the OTT platforms with the highest usage rates among online households in Argentina at the beginning of 2021.

Market share of selected over-the-top (OTT) platforms in Argentina in 1st quarter 2021, based on content consumption

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Release date

December 2021

Region

Argentina

Survey time period

Q1 2021

Supplementary notes

* Figure calculated by Statista based on the data provided by the source.

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