According to a survey conducted by Rakuten Insight in November 2023, consumer electronics, apparel and footwear, and jewelry and fashion accessories were the most popular among Indian consumers across the age group. Consumer electronics were most popular among respondents between 25 and 34 years old, around 68 percent of which intended to or already bought items in this category.
Most popular items to buy among consumers during holiday period in India as of November 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (December 4, 2023). Most popular items to buy among consumers during holiday period in India as of November 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1287754/india-popular-items-among-holiday-shoppers-by-age/
Rakuten Insight. "Most popular items to buy among consumers during holiday period in India as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1287754/india-popular-items-among-holiday-shoppers-by-age/
Rakuten Insight. (2023). Most popular items to buy among consumers during holiday period in India as of November 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1287754/india-popular-items-among-holiday-shoppers-by-age/
Rakuten Insight. "Most Popular Items to Buy among Consumers during Holiday Period in India as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287754/india-popular-items-among-holiday-shoppers-by-age/
Rakuten Insight, Most popular items to buy among consumers during holiday period in India as of November 2023, by age Statista, https://www.statista.com/statistics/1287754/india-popular-items-among-holiday-shoppers-by-age/ (last visited August 24, 2024)
Most popular items to buy among consumers during holiday period in India as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287754/india-popular-items-among-holiday-shoppers-by-age/