Types of B2B marketing cross-channel coordination worldwide 2021

Published by Statista Research Department, Jan 6, 2023
During an August 2021 survey conducted among B2B marketers worldwide, 69 percent of respondents described their cross-channel coordination as being dynamic, marking an increase from values from the previous two years.

Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021

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Release date

October 2021

Region

Worldwide

Survey time period

August 2021

Supplementary notes

In 2021, the survey was carried out among B2C, B2B2C, and B2B companies. B2b companies made 24 respondents.
The source does not provide survey details for the years 2019 and 2020.

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