During an August 2021 survey conducted among B2B marketers worldwide, 69 percent of respondents described their cross-channel coordination as being dynamic, marking an increase from values from the previous two years.
Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021
Characteristic
2019
2020
2021
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
In 2021, the survey was carried out among B2C, B2B2C, and B2B companies. B2b companies made 24 respondents. The source does not provide survey details for the years 2019 and 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (October 12, 2021). Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1287654/b2b-marketing-types-cross-channel-coordination/
eMarketer. "Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021." Chart. October 12, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1287654/b2b-marketing-types-cross-channel-coordination/
eMarketer. (2021). Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1287654/b2b-marketing-types-cross-channel-coordination/
eMarketer. "Types of Cross-channel Coordination among B2b Marketers Worldwide from 2019 to 2021." Statista, Statista Inc., 12 Oct 2021, https://www.statista.com/statistics/1287654/b2b-marketing-types-cross-channel-coordination/
eMarketer, Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021 Statista, https://www.statista.com/statistics/1287654/b2b-marketing-types-cross-channel-coordination/ (last visited August 25, 2024)
Types of cross-channel coordination among B2B marketers worldwide from 2019 to 2021 [Graph], eMarketer, October 12, 2021. [Online]. Available: https://www.statista.com/statistics/1287654/b2b-marketing-types-cross-channel-coordination/