According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 93 percent of respondents between 16 and 24 years old answered their reason for holiday shopping was that a lot of sales take place during that time. People in the same age group were also slightly more prone to being tempted to shop because others did so.
Common reasons to do holiday shopping in Taiwan as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "What are the main reasons for you to shop during the holiday shopping period?"
Up to three answers were possible.
2,417 respondents aged between 16 and 24 years, 3,245 respondents aged between 25 and 34 years, 2,671 respondents aged between 35 and 44 years, 1,526 respondents aged between 45 and 54 years, 651 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Common reasons to do holiday shopping in Taiwan as of November 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1287648/taiwan-reasons-for-holiday-shopping-by-age/
Rakuten Insight. "Common reasons to do holiday shopping in Taiwan as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1287648/taiwan-reasons-for-holiday-shopping-by-age/
Rakuten Insight. (2023). Common reasons to do holiday shopping in Taiwan as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1287648/taiwan-reasons-for-holiday-shopping-by-age/
Rakuten Insight. "Common Reasons to Do Holiday Shopping in Taiwan as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287648/taiwan-reasons-for-holiday-shopping-by-age/
Rakuten Insight, Common reasons to do holiday shopping in Taiwan as of November 2023, by age group Statista, https://www.statista.com/statistics/1287648/taiwan-reasons-for-holiday-shopping-by-age/ (last visited December 23, 2024)
Common reasons to do holiday shopping in Taiwan as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287648/taiwan-reasons-for-holiday-shopping-by-age/
