Reasons for doing holiday shopping Taiwan 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 93 percent of respondents answered their reason for holiday shopping was that a lot of sales take place during that time. Only six percent of respondents stated to go holiday shopping because it was tempting when others did the same.

Common reasons to do holiday shopping in Taiwan as of November 2023

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,510 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "What are the main reasons for you to shop during the holiday shopping period?"

Up to three answers were possible.

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