According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 74 percent of respondents aged 25 to 34 years answered to shop both on- and offline. In the same age group, around 23 percent of respondents stated to do their holiday shopping exclusively online.
Preferred channels for holiday shopping in Taiwan as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"
2,417 respondents aged between 16 and 24 years, 3,245 respondents aged between 25 and 34 years, 2,671 respondents aged between 35 and 44 years, 1,526 respondents aged between 45 and 54 years, 651 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Preferred channels for holiday shopping in Taiwan as of November 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1287640/taiwan-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight. "Preferred channels for holiday shopping in Taiwan as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1287640/taiwan-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight. (2023). Preferred channels for holiday shopping in Taiwan as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1287640/taiwan-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight. "Preferred Channels for Holiday Shopping in Taiwan as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287640/taiwan-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight, Preferred channels for holiday shopping in Taiwan as of November 2023, by age group Statista, https://www.statista.com/statistics/1287640/taiwan-holiday-shopping-channels-preference-by-age-group/ (last visited December 19, 2024)
Preferred channels for holiday shopping in Taiwan as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287640/taiwan-holiday-shopping-channels-preference-by-age-group/
