Holiday shopping channels preference Taiwan 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 73 percent of respondents answered to shop both on- and offline. Meanwhile, nearly a quarter of respondents stated to do their holiday shopping exclusively online.

Preferred channels for holiday shopping in Taiwan as of November 2023

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,510 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

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Topics

E-commerce in TaiwanE-commerce worldwideE-Commerce in ChinaTaiwanE-commerce in Japan
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