Change in holiday shopping spending compared to last year Taiwan 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 53 percent of respondents answered that they had spent or planned on spending more money on holiday shopping compared to the previous year. Approximately 45 percent of respondents stated they planned on spending less.

Change in holiday shopping spending compared to last year in Taiwan as of November 2023

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,511 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Are you planning to/did you spend more or less during this period compared to last year?"

Percentages may not total 100 due to rounding.

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