A survey conducted by Rakuten Insight in India in 2023 indicated that the majority of respondents, that is over 71 percent, who shopped or planned to shop during various holiday sales were aged between 25 and 44 years old. Meanwhile, respondents of more than 55 years of age constituted the largest group that did not shop nor plan to shop during holiday sales in that year.
Willingness to shop during holiday season sales in India as of November 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55+ years
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Rakuten Insight. (December 4, 2023). Willingness to shop during holiday season sales in India as of November 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight. "Willingness to shop during holiday season sales in India as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight. (2023). Willingness to shop during holiday season sales in India as of November 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight. "Willingness to Shop during Holiday Season Sales in India as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight, Willingness to shop during holiday season sales in India as of November 2023, by age Statista, https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/ (last visited August 24, 2024)
Willingness to shop during holiday season sales in India as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/