Share of shoppers during holiday seasons India 2023, by age

Published by A. Minhas, Dec 11, 2023
A survey conducted by Rakuten Insight in India in 2023 indicated that the majority of respondents, that is over 71 percent, who shopped or planned to shop during various holiday sales were aged between 25 and 44 years old. Meanwhile, respondents of more than 55 years of age constituted the largest group that did not shop nor plan to shop during holiday sales in that year.

Willingness to shop during holiday season sales in India as of November 2023, by age

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

31,677 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)

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