Amount of holiday shopping expenditure Taiwan 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023 on consumer holiday shopping behavior, around 31 percent of respondents who planned to go holiday shopping answered that they spent or were willing to spend between 1,001 and 3,000 New Taiwan dollars. About 26 percent of respondents stated that they were planning on spending more than 6,000 New Taiwan dollars.

Most likely amount of money spent on holiday shopping in Taiwan as of November 2023

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,511 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "How much did you spend/are you planning to spend during the holiday shopping period?"

One New Taiwan dollar equals approximately 0.032 U.S. dollars or 0.03 euros (as of December 2023).

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