Popular items when holiday shopping Taiwan 2023, by age

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023, apparel and footwear were the most popular items when going holiday shopping for younger respondents under 45 years old. In particular, respondents aged 16 to 24 years old shopped for this most often, with 80 percent of respondents answering that way.

Most popular items when going holiday shopping in Taiwan as of November 2023, by age group

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,511 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answer were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

2,417 respondents aged between 16 and 24 years, 3,246 respondents aged between 25 and 34 years, 2,671 respondents aged between 35 and 44 years, 1,526 respondents aged between 45 and 54 years, 651 respondents aged 55 years and above.

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