According to a survey conducted by Rakuten Insight in Taiwan in November 2023, apparel and footwear were the most popular items when going holiday shopping for younger respondents under 45 years old. In particular, respondents aged 16 to 24 years old shopped for this most often, with 80 percent of respondents answering that way.
Most popular items when going holiday shopping in Taiwan as of November 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Multiple answer were possible.
Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"
2,417 respondents aged between 16 and 24 years, 3,246 respondents aged between 25 and 34 years, 2,671 respondents aged between 35 and 44 years, 1,526 respondents aged between 45 and 54 years, 651 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Most popular items when going holiday shopping in Taiwan as of November 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1287567/taiwan-popular-holiday-shopping-items-by-age/
Rakuten Insight. "Most popular items when going holiday shopping in Taiwan as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1287567/taiwan-popular-holiday-shopping-items-by-age/
Rakuten Insight. (2023). Most popular items when going holiday shopping in Taiwan as of November 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1287567/taiwan-popular-holiday-shopping-items-by-age/
Rakuten Insight. "Most Popular Items When Going Holiday Shopping in Taiwan as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287567/taiwan-popular-holiday-shopping-items-by-age/
Rakuten Insight, Most popular items when going holiday shopping in Taiwan as of November 2023, by age group Statista, https://www.statista.com/statistics/1287567/taiwan-popular-holiday-shopping-items-by-age/ (last visited July 22, 2024)
Most popular items when going holiday shopping in Taiwan as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287567/taiwan-popular-holiday-shopping-items-by-age/