Popular items when holiday shopping Taiwan 2023, by gender

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023, around 75 percent of female respondents answered that they bought apparel and footwear when holiday shopping. The most popular category shopped for by male consumers during holiday sales was consumer electronics, as stated around 72 percent of the surveyed men.

Most popular items when going holiday shopping in Taiwan as of November 2023, by gender

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

10,511 respondents

Age group

16 years and older

Special properties

among 6,544 female and 3,967 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answers were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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