Main reasons to shop during the festive season India 2023

Published by A. Minhas, Nov 21, 2024

As reported by a survey conducted by Rakuten Insight on holiday shopping behaviors in 2023, the primary reason Indian respondents chose to shop during the festive season was due to the many sales going on during this period. The next most popular reason was the shopping atmosphere and decorations during the holiday season.

Popular reasons to shop during the festive season in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2022

Number of respondents

19,507 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)

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Statistics on " Festive season retail in India "

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Other statistics that may interest you Festive season retail in India

Overview

4

Festive season key insights

5

Leading retail segments

6

Key retailers

5

Spending intent

5

Consumer sentiments

5

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Topics

Shopping behavior in IndiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North AfricaShopping behavior in South Korea
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