According to a survey conducted by Rakuten Insight in Taiwan in November 2023, around 89 percent of respondents below 25 years old were planning to or had already done some holiday shopping, while 73 percent of respondents aged 55 years or above participated in holiday sales events.
Share of consumers participating in holiday shopping in Taiwan as of November 2023, by age group
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Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)"
2,731 respondents aged between 16 and 24 years, 3,750 respondents aged between 25 and 34 years, 3,216 respondents aged between 35 and 44 years, 1,957 respondents aged between 45 and 54 years, 896 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in Taiwan as of November 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1287550/taiwan-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of consumers participating in holiday shopping in Taiwan as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1287550/taiwan-share-of-holiday-shoppers-by-age/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in Taiwan as of November 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1287550/taiwan-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in Taiwan as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287550/taiwan-share-of-holiday-shoppers-by-age/
Rakuten Insight, Share of consumers participating in holiday shopping in Taiwan as of November 2023, by age group Statista, https://www.statista.com/statistics/1287550/taiwan-share-of-holiday-shoppers-by-age/ (last visited August 24, 2024)
Share of consumers participating in holiday shopping in Taiwan as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287550/taiwan-share-of-holiday-shoppers-by-age/
