Share of people doing holiday shopping Taiwan 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Taiwan in November 2023, around 84 percent of respondents said they had participated or planned to participate in holiday shopping. Roughly eight percent of respondents were not sure at the time of the survey if they were going to do holiday shopping.

Share of consumers participating in holiday shopping in Taiwan as of November 2023

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

12,550 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)"

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