An October 2021 survey revealed that more than eight out of ten consumers in Brazil planned to buy something on Black Friday and Cyber Monday. Among the Latin American countries included in the study, Mexico was next, with 79 percent of respondents reporting a willingness to shop during this time. Meanwhile, in Colombia, this figure was at 70 percent.
Share of consumers that planned to buy something on Black Friday and/or Cyber Monday in selected Latin American countries in 2021
To the question: "Do you plan to buy something on Black Friday and/or Cyber Monday this year?"
The study was conducted in 17 countries among a total of 11,674 respondents from Europe, Asia and the Middle East, and the Americas.
The source does not specify the age of the respondents or the type of survey.
Black Friday usually takes place during the last week of November. In 2021, Black Friday was on November 26.
Cyber Monday usually takes place on the first Monday following Black Friday. In 2021, Cyber Monday was on November 29.
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Simon-Kucher & Partners. (November 22, 2021). Share of consumers that planned to buy something on Black Friday and/or Cyber Monday in selected Latin American countries in 2021 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1287512/willingness-to-buy-black-friday-cyber-monday-latin-america/
Simon-Kucher & Partners. "Share of consumers that planned to buy something on Black Friday and/or Cyber Monday in selected Latin American countries in 2021." Chart. November 22, 2021. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1287512/willingness-to-buy-black-friday-cyber-monday-latin-america/
Simon-Kucher & Partners. (2021). Share of consumers that planned to buy something on Black Friday and/or Cyber Monday in selected Latin American countries in 2021. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1287512/willingness-to-buy-black-friday-cyber-monday-latin-america/
Simon-Kucher & Partners. "Share of Consumers That Planned to Buy Something on Black Friday And/or Cyber Monday in Selected Latin American Countries in 2021." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1287512/willingness-to-buy-black-friday-cyber-monday-latin-america/
Simon-Kucher & Partners, Share of consumers that planned to buy something on Black Friday and/or Cyber Monday in selected Latin American countries in 2021 Statista, https://www.statista.com/statistics/1287512/willingness-to-buy-black-friday-cyber-monday-latin-america/ (last visited November 24, 2024)
Share of consumers that planned to buy something on Black Friday and/or Cyber Monday in selected Latin American countries in 2021 [Graph], Simon-Kucher & Partners, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1287512/willingness-to-buy-black-friday-cyber-monday-latin-america/
