As of September 2021, the majority of U.S. video service subscribers pay for both cable TV as well as one or more streaming service platforms. However, video streaming seems to be more popular among consumers in the country, as more people stated to only subscribe to VOD platforms than to cable TV only.
Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021
Characteristic
Share of subscribers
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eMarketer. (January 14, 2022). Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1287503/cable-tv-versus-streaming-platform-subscribers-us/
eMarketer. "Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021." Chart. January 14, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1287503/cable-tv-versus-streaming-platform-subscribers-us/
eMarketer. (2022). Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1287503/cable-tv-versus-streaming-platform-subscribers-us/
eMarketer. "Distribution of Subscribers of Cable Tv versus Video Streaming Platforms in The United States as of September 2021." Statista, Statista Inc., 14 Jan 2022, https://www.statista.com/statistics/1287503/cable-tv-versus-streaming-platform-subscribers-us/
eMarketer, Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021 Statista, https://www.statista.com/statistics/1287503/cable-tv-versus-streaming-platform-subscribers-us/ (last visited August 25, 2024)
Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021 [Graph], eMarketer, January 14, 2022. [Online]. Available: https://www.statista.com/statistics/1287503/cable-tv-versus-streaming-platform-subscribers-us/
