Pay TV subscriptions accounted for the lion share of video revenue in the United States in 2022, generating 84 billion U.S. dollars that year. However, the revenue is forecast to drop to 76 billion dollars by 2024, while ad-supported and subscription-based video streaming is likely to increase in the years to come.
Video revenue in the United States from 2019 to 2024, by segment
(in billion U.S. dollars)
Characteristic
Pay TV subscriptions
TV advertising
Ad-supported streaming
Subscription streaming
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Subscription includes spend on paid video streaming subscriptions. Ad-supported includes in-stream video advertising (e.g. pre-roll, mid-roll, post-roll) on digital video content, including on social networks and out-stream video advertising (e.g. native, in-feed, in-article, in-banner, interstitial). TV advertising includes advertising on broadcast TV and pay TV. Pay TV subscription includes revenue from traditional and virtual pay TV subscriptions.
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Activate. (October 10, 2023). Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate. "Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars)." Chart. October 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate. (2023). Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate. "Video Revenue in The United States from 2019 to 2024, by Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate, Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1287501/video-revenue-us-type/ (last visited July 22, 2024)
Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars) [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1287501/video-revenue-us-type/