Most of U.S. viewers to a 2022 survey stated to prefer to watch newly released movies online, with 42 percent. Further 40 percent of respondents admitted they would prefer to watch movie premieres at the movie theater.
Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022
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Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022
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The source adds the following information: “'Newly released movies' are defined as movies that are not yet widely available (e.g. only available in theaters or on Disney+ Premier Access / HBOMax)."
If multiple newly released movies were viewed on Disney+ and/or HBO Max, answers for each movie/service were counted separately.
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Activate. (October 26, 2022). Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1287495/preference-watching-newly-released-movies-us-vod/
Activate. "Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022." Chart. October 26, 2022. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1287495/preference-watching-newly-released-movies-us-vod/
Activate. (2022). Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1287495/preference-watching-newly-released-movies-us-vod/
Activate. "Preference for Watching Newly Released Movies on Video-on-demand Vs. Movie Theater in The United States in 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1287495/preference-watching-newly-released-movies-us-vod/
Activate, Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022 Statista, https://www.statista.com/statistics/1287495/preference-watching-newly-released-movies-us-vod/ (last visited February 20, 2025)
Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1287495/preference-watching-newly-released-movies-us-vod/
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