Enterprises across all segment where in 2021 most likely to used social media networks as part of their social media usage. Second most widespread was the use of multimedia content sharing websites. 54 percent of businesses in the accommodation sector for example did so. Only a small portion of enterprises used blogs or wiki based knowledge sharing tools. Only enterprises in the Information and communications sector used such tools to a significantly high amount.
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity
Characteristic
Use social networks
Use enterprise's blog or microblogs
Use multimedia content sharing websites
Use wiki based knowledge sharing tools
Accommodation
86%
18%
54%
5%
Information and communication
81%
39%
50%
30%
Repair of motor vehicles and motorcycles
62%
11%
32%
5%
Retail trade
61%
10%
31%
4%
Rental and leasing activities
54%
11%
24%
5%
Professional, scientific and technical activities*
51%
17%
23%
10%
Real estate activities
50%
14%
27%
5%
Manufacturing
49%
9%
26%
4%
Electricity, gas, steam, air conditioning and water supply
* Data refers to 2019
Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
The survey population consists of enterprises with 10 or more employees and self-employed persons.
The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]
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Eurostat. (January 31, 2022). Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1287491/social-media-usage-of-enterprises-in-the-european-union-type-activity/
Eurostat. "Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity." Chart. January 31, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1287491/social-media-usage-of-enterprises-in-the-european-union-type-activity/
Eurostat. (2022). Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1287491/social-media-usage-of-enterprises-in-the-european-union-type-activity/
Eurostat. "Share of Enterprises Using Social Media in The European Union (Eu-27) in 2021, by Type and Activity." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1287491/social-media-usage-of-enterprises-in-the-european-union-type-activity/
Eurostat, Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity Statista, https://www.statista.com/statistics/1287491/social-media-usage-of-enterprises-in-the-european-union-type-activity/ (last visited July 22, 2024)
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity [Graph], Eurostat, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1287491/social-media-usage-of-enterprises-in-the-european-union-type-activity/
