When asked to rate the clearness and accuracy of statements regarding plant-based meat alternatives, more than 70 percent of survey respondents in the United States found statements such as "100% plant-based patty" to be very accurate and clear. In contrast, around 50 percent of respondents found statements such as "Chik'n Patty" to be very or somewhat inaccurate and misleading when describing plant-based meat alternatives.
Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021
The original question was posed as follows: "On a scale from 1 to 5 where 1 means inaccurate and/or misleading and 5 means accurate and/or clear, how accurately does each statement describe plant-based meat alternatives?"
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Food Insight. (November 3, 2021). Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1287476/perceived-accuracy-of-plant-based-meat-statements-us/
Food Insight. "Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021." Chart. November 3, 2021. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1287476/perceived-accuracy-of-plant-based-meat-statements-us/
Food Insight. (2021). Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1287476/perceived-accuracy-of-plant-based-meat-statements-us/
Food Insight. "Consumer Perception of Accurate and Clear Statements regarding Plant-based Meat Alternatives in The United States in 2021." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1287476/perceived-accuracy-of-plant-based-meat-statements-us/
Food Insight, Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021 Statista, https://www.statista.com/statistics/1287476/perceived-accuracy-of-plant-based-meat-statements-us/ (last visited September 27, 2024)
Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021 [Graph], Food Insight, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1287476/perceived-accuracy-of-plant-based-meat-statements-us/
