In 2021, more than half of enterprises in the EU-27 used social networks. Large enterprises with more than 250 employees were more likely to do so. While only around six percent of enterprises in the EU used wiki-based sharing tools, about 22 percent of large enterprises did so.
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size
Characteristic
All enterprises
Large enterprises
Medium enterprises
Small enterprises
Use social networks
56%
81%
67%
53%
Use enterprise's blog or microblogs
11%
33%
17%
10%
Use multimedia content sharing websites
28%
55%
38%
25%
Use wiki-based knowledge sharing tools
6%
22%
9%
4%
Created with Highcharts 7.2.2Share of enterprises56%56%11%11%28%28%6%6%81%81%33%33%55%55%22%22%67%67%17%17%38%38%9%9%53%53%10%10%25%25%4%4%All enterprisesLarge enterprisesMedium enterprisesSmall enterprisesUse social networksUse enterprise's blog or microblogsUse multimedia content sharing websitesUse wiki-based knowledge sharing tools
0%20%40%60%80%100%
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Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
Enterprises are broken down into size classes according to number of employees and self-employed persons: 10-49 (small enterprises), 50-249 (medium enterprises), 250+ (large enterprises), 10+ (total).
The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]
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Eurostat. (January 31, 2022). Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat. "Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size." Chart. January 31, 2022. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat. (2022). Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat. "Share of Enterprises Using Social Media in The European Union (Eu-27) in 2021, by Type and Size." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat, Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size Statista, https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/ (last visited February 23, 2025)
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size [Graph], Eurostat, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
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