In 2021, more than half of enterprises in the EU-27 used social networks. Large enterprises with more than 250 employees were more likely to do so. While only around six percent of enterprises in the EU used wiki-based sharing tools, about 22 percent of large enterprises did so.
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size
Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
Enterprises are broken down into size classes according to number of employees and self-employed persons: 10-49 (small enterprises), 50-249 (medium enterprises), 250+ (large enterprises), 10+ (total).
The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]
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Eurostat. (January 31, 2022). Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat. "Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size." Chart. January 31, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat. (2022). Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat. "Share of Enterprises Using Social Media in The European Union (Eu-27) in 2021, by Type and Size." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
Eurostat, Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size Statista, https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/ (last visited July 22, 2024)
Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size [Graph], Eurostat, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1287469/social-media-usage-enterprises-type-and-size-european-union-eu/
