Social media usage of enterprises in the European Union 2021, by type and size

Share of enterprises using social media in the European Union (EU-27) in 2021, by type and size

CharacteristicAll enterprisesLarge enterprisesMedium enterprisesSmall enterprises
Use social networks 56% 81% 67% 53%
Use enterprise's blog or microblogs 11% 33% 17% 10%
Use multimedia content sharing websites 28% 55% 38% 25%
Use wiki-based knowledge sharing tools 6% 22% 9% 4%
Created with Highcharts 7.2.2Share of enterprises56%56%11%11%28%28%6%6%81%81%33%33%55%55%22%22%67%67%17%17%38%38%9%9%53%53%10%10%25%25%4%4%All enterprisesLarge enterprisesMedium enterprisesSmall enterprisesUse social networksUse enterprise's blog or microblogsUse multimedia content sharing websitesUse wiki-based knowledge sharing tools
0%20%40%60%80%100%
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Release date

January 2022

Region

Europe

Survey time period

2021

Supplementary notes

Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
Enterprises are broken down into size classes according to number of employees and self-employed persons: 10-49 (small enterprises), 50-249 (medium enterprises), 250+ (large enterprises), 10+ (total).

The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]

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