Holiday shopping channels preference Hong Kong 2023, by gender

Published by
Yihan Ma,
Dec 20, 2024
According to a survey conducted by Rakuten Insight in Hong Kong in November 2023 on consumer holiday shopping behavior, around 79 percent of female respondents answered to shop both on- and offline. Meanwhile, 15 percent of male and 14 percent of female respondents stated to do their holiday shopping exclusively online.

Preferred channels for holiday shopping in Hong Kong as of November 2023, by gender

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Release date

December 2023

Region

Hong Kong

Survey time period

November 9 to 30, 2023

Number of respondents

2,813 respondents

Age group

16 years and older

Special properties

among 1,832 females and 981 males

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Percentages may not total 100 due to rounding.

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