According to a survey conducted by Rakuten Insight in Hong Kong in November 2023 on consumer holiday shopping behavior, around 62 percent of respondents between 25 and 34 years old answered that they had spent or planned on spending more money on holiday shopping compared to the previous year. Meanwhile, only about 53 percent of respondents aged below 25 years stated the same.
Change in holiday shopping spending compared to last year in Hong Kong as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Are you planning to/did you spend more or less during this period compared to last year?"
194 respondents aged between 16 and 24 years, 997 respondents aged between 25 and 34 years, 991 respondents aged between 35 and 44 years, 398 respondents aged between 45 and 54 years, 233 respondents aged 55 years and above.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 4, 2023). Change in holiday shopping spending compared to last year in Hong Kong as of November 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1287436/hong-kong-change-in-holiday-shopping-spending-by-age/
Rakuten Insight. "Change in holiday shopping spending compared to last year in Hong Kong as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1287436/hong-kong-change-in-holiday-shopping-spending-by-age/
Rakuten Insight. (2023). Change in holiday shopping spending compared to last year in Hong Kong as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1287436/hong-kong-change-in-holiday-shopping-spending-by-age/
Rakuten Insight. "Change in Holiday Shopping Spending Compared to Last Year in Hong Kong as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287436/hong-kong-change-in-holiday-shopping-spending-by-age/
Rakuten Insight, Change in holiday shopping spending compared to last year in Hong Kong as of November 2023, by age group Statista, https://www.statista.com/statistics/1287436/hong-kong-change-in-holiday-shopping-spending-by-age/ (last visited December 19, 2024)
Change in holiday shopping spending compared to last year in Hong Kong as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287436/hong-kong-change-in-holiday-shopping-spending-by-age/
