The majority of viewers watched newly released movies on Disney+ premier access or HBO Max for convenience or comfort reasons in the United States in 2021, with 72 percent. Additionally, 36 percent of respondents to the survey watched the premier movies due to COVID-19 related reasons.
Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021
Characteristic
Share of respondents
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The source adds the following information: “'Newly released movies' are defined as movies that are not yet widely available (e.g. only available in theaters or on HBOMax)."
If multiple newly released movies were viewed on Disney+ and/or HBO Max, answers for each movie/service were counted separately.
Consumers were asked to select up to two top reasons.
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Activate. (October 20, 2021). Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1287435/reasons-watching-newly-released-movies-disney-plus-premier-access-hbo-max-us/
Activate. "Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021." Chart. October 20, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1287435/reasons-watching-newly-released-movies-disney-plus-premier-access-hbo-max-us/
Activate. (2021). Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1287435/reasons-watching-newly-released-movies-disney-plus-premier-access-hbo-max-us/
Activate. "Reasons for Watching Newly Released Movies through Disney+ Premier Access or Hbo Max in The United States in 2021." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/1287435/reasons-watching-newly-released-movies-disney-plus-premier-access-hbo-max-us/
Activate, Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021 Statista, https://www.statista.com/statistics/1287435/reasons-watching-newly-released-movies-disney-plus-premier-access-hbo-max-us/ (last visited August 24, 2024)
Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021 [Graph], Activate, October 20, 2021. [Online]. Available: https://www.statista.com/statistics/1287435/reasons-watching-newly-released-movies-disney-plus-premier-access-hbo-max-us/