Reasons for watching new movies on Disney+ premier access or HBO Max in the U.S. 2021

Reasons for watching newly released movies through Disney+ premier access or HBO Max in the United States in 2021

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Source

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Release date

October 2021

Region

United States

Survey time period

2021

Number of respondents

2,014 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source adds the following information: “'Newly released movies' are defined as movies that are not yet widely available (e.g. only available in theaters or on HBOMax)."

If multiple newly released movies were viewed on Disney+ and/or HBO Max, answers for each movie/service were counted separately.

Consumers were asked to select up to two top reasons.

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