Since 2014 the share of enterprises across the European Union (EU-27) that used social networking apps and services increased significantly from 31 percent to 56 percent in 2021. Enterprises in Malta, Norway, and Sweden have the highest share of enterprises making use of social networking. Germany, France, and Spain have a relatively low share of such enterprises with around 53, and 60 percent respectively. This was nevertheless a significant increase since 2014, one that can be seen across most countries.
Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country
Characteristic
2014
2019
2021
European Union (EU-27)
31%
48%
56%
Malta
64%
83%
84%
Norway
51%
76%
84%
Sweden
45%
69%
78%
Netherlands
53%
73%
78%
Denmark
46%
73%
76%
Cyprus
51%
71%
76%
Finland
43%
69%
76%
Belgium*
42%
70%
74%
Luxembourg
31%
60%
67%
Ireland
58%
70%
63%
Austria
36%
55%
62%
Spain
34%
51%
60%
Created with Highcharts 7.2.2Share of enterprises56%56%84%84%84%84%78%78%78%78%76%76%76%76%76%76%74%74%67%67%63%63%62%62%60%60%60%60%58%58%57%57%56%56%55%55%55%55%55%55%54%54%53%53%50%50%49%49%49%49%47%47%46%46%44%44%42%42%38%38%36%36%32%32%48%48%83%83%76%76%69%69%73%73%73%73%71%71%69%69%70%70%60%60%70%70%55%55%51%51%49%49%49%49%49%49%40%40%53%53%51%51%48%48%46%46%45%45%47%47%45%45%48%48%37%37%47%47%35%35%40%40%33%33%32%32%47%47%73%73%68%68%31%31%64%64%51%51%45%45%53%53%46%46%51%51%43%43%42%42%31%31%58%58%36%36%34%34%28%28%36%36%37%37%17%17%35%35%30%30%29%29%31%31%33%33%22%22%26%26%24%24%27%27%18%18%26%26%26%26%21%21%37%37%60%60%42%42%201420192021European Union (EU-27)MaltaNorwaySwedenNetherlandsDenmarkCyprusFinlandBelgium*LuxembourgIrelandAustriaSpainFrance*PortugalSloveniaLatviaGreeceLithuaniaBosnia and HerzegovinaItalyGermanyCroatiaCzechiaEstoniaHungarySerbiaPolandSlovakiaBulgariaRomaniaTurkey*IcelandUnited Kingdom
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The survey population consists of enterprises with 10 or more employees and self-employed persons.
Supplementary notes
* Data refers to 2015, no 2014 data available
Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
The survey population consists of enterprises with 10 or more employees and self-employed persons.
The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]
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Eurostat. (January 31, 2022). Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat. "Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country." Chart. January 31, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat. (2022). Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat. "Share of Enterprises Using Social Networks in The European Union in 2014, 2019, and 2021, by Country." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat, Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country Statista, https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/ (last visited February 19, 2025)
Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country [Graph], Eurostat, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
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