Since 2014 the share of enterprises across the European Union (EU-27) that used social networking apps and services increased significantly from 31 percent to 56 percent in 2021. Enterprises in Malta, Norway, and Sweden have the highest share of enterprises making use of social networking. Germany, France, and Spain have a relatively low share of such enterprises with around 53, and 60 percent respectively. This was nevertheless a significant increase since 2014, one that can be seen across most countries.
Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country
The survey population consists of enterprises with 10 or more employees and self-employed persons.
Supplementary notes
* Data refers to 2015, no 2014 data available
Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
The survey population consists of enterprises with 10 or more employees and self-employed persons.
The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]
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Eurostat. (January 31, 2022). Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat. "Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country." Chart. January 31, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat. (2022). Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat. "Share of Enterprises Using Social Networks in The European Union in 2014, 2019, and 2021, by Country." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
Eurostat, Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country Statista, https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/ (last visited December 21, 2024)
Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country [Graph], Eurostat, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1287421/social-network-usage-countries-inside-the-european-union-by-country/
