OEM choice criteria for car buyers worldwide 2021

Published by
Mathilde Carlier,
Mar 23, 2023
Vehicle price range was the most important choice criteria for car buyers when selecting a manufacturer, with over half of respondents in the beginning of 2021 citing it as very important. Vehicle prices had been steadily rising through 2020, with new vehicles in the United States recording an average selling price of close to 39,000 U.S. dollars in 2020.

Original equipment manufacturer choice criteria for car buyers worldwide in 2021

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Release date

January 2022

Region

Worldwide

Survey time period

January 2021

Number of respondents

18,250 respondents

Method of interview

Online survey

Supplementary notes

This data set includes responses from 1,015 respondents from Belgium, 1,008 respondents from Canada, 1,006 respondents from China, 1,015 respondents from France, 1,031 respondents from Germany, 1,013 respondents from India, 1,020 respondents from Italy, 1,005 respondents from Japan, 1,017 respondents from the Netherlands, 1,007 respondents from Russia, 1,007 respondents from Saudi Arabia, 1,014 respondents from Singapore, 1,020 respondents from South Korea, 1,021 respondents from Spain, 1,015 respondents from Sweden, 1,010 respondents from the United Arab Emirates, 1,013 respondents from the United Kingdom, and 1,013 respondents from the United States.

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