Popular items when holiday shopping Hong Kong 2023, by gender

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 75 percent of female respondents answered that they bought apparel and footwear when holiday shopping, while 69 percent of males did the same. Other popular items among women were cosmetics and beauty products, and consumer electronics, with around 57 and 41 percent of respondents stating that respectively.

Most popular items when going holiday shopping in Hong Kong as of November 2023, by gender

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Release date

December 2023

Region

Hong Kong

Survey time period

November 9 to 30, 2023

Number of respondents

2,814 respondents

Age group

16 years and older

Special properties

among 1,832 female and 982 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answers were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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