According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 86 percent of respondents between 25 and 34 years old were planning to or had already done some holiday shopping, while about 49 percent of respondents aged 55 years or above participated in holiday sales events.
Share of consumers participating in holiday shopping in Hong Kong as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)"
230 respondents aged between 16 and 24 years, 1,160 respondents aged between 25 and 34 years, 1,268 respondents aged between 35 and 44 years, 6581 respondents aged between 45 and 54 years, 475 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in Hong Kong as of November 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1287377/hong-kong-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of consumers participating in holiday shopping in Hong Kong as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1287377/hong-kong-share-of-holiday-shoppers-by-age/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in Hong Kong as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1287377/hong-kong-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in Hong Kong as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287377/hong-kong-share-of-holiday-shoppers-by-age/
Rakuten Insight, Share of consumers participating in holiday shopping in Hong Kong as of November 2023, by age group Statista, https://www.statista.com/statistics/1287377/hong-kong-share-of-holiday-shoppers-by-age/ (last visited December 22, 2024)
Share of consumers participating in holiday shopping in Hong Kong as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287377/hong-kong-share-of-holiday-shoppers-by-age/
