In 2024, when asked how their companies viewed marketing, 32 percent of responding marketers from the United Kingdom said that marketing was completely understood in their companies and was seen as an investment. On the other hand, 15 percent said that marketing was not understood by the rest of the business.
Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024
Characteristic
Share of respondents
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Marketing Week. (April 10, 2024). Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week. "Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024." Chart. April 10, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week. (2024). Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week. "Understanding of Marketing in Companies According to Marketers in The United Kingdom (Uk) as of April 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/
Marketing Week, Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024 Statista, https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/ (last visited July 27, 2024)
Understanding of marketing in companies according to marketers in the United Kingdom (UK) as of April 2024 [Graph], Marketing Week, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1287369/role-of-marketing-perception-uk/