Popular items among holiday shoppers India 2023

Published by A. Minhas, Sep 30, 2024
According to a survey conducted by Rakuten Insight in November 2023, 65 percent of respondents in India stated that they intended to or had already purchased consumer electronics during the holiday shopping period. Among the other popular shopping items for Indian consumers were apparel and footwear and cosmetics and beauty products.

Most popular items to buy among consumers during holiday shopping period in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

19,520 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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