According to a survey conducted by Rakuten Insight in November 2023, approximately 62 percent of respondents in India stated that they shopped or intended to shop during the holiday sales. In comparison, around 24 percent of respondents stated that they had not done so this year.
Share of consumers participating in holiday shopping in India as of November 2023
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in India as of November 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight. "Share of consumers participating in holiday shopping in India as of November 2023." Chart. December 4, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in India as of November 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in India as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287366/india-share-of-holiday-shoppers/
Rakuten Insight, Share of consumers participating in holiday shopping in India as of November 2023 Statista, https://www.statista.com/statistics/1287366/india-share-of-holiday-shoppers/ (last visited December 19, 2024)
Share of consumers participating in holiday shopping in India as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287366/india-share-of-holiday-shoppers/
