Desired car VA features South Korea 2020

Published by
Jang Seob Yoon,
Jun 26, 2024
According to a survey conducted by dataSpring in South Korea in October 2020, the ability to make phone calls was the most desired car voice assistant feature among respondents that were planning to buy a car, with an answer share of almost 86 percent. Telling the time, reports for weather and traffic, and playing music were also features that were popular among the majority of respondents.

Desired automotive voice assistant (VA) features in South Korea as of October 2020

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Release date

January 2022

Region

South Korea

Survey time period

October 23 to 25, 2020

Number of respondents

2,894 respondents

Age group

18 years and older

Special properties

respondents that were planning to purchase a car

Method of interview

Panel survey

Supplementary notes

Original question: "Which features do you want your car’s voice assistant (VA) to have?"

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