Reasons for doing holiday shopping China 2023, by gender

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 79 percent of male respondents answered their reason for holiday shopping was that a lot of sales take place during that time. Meanwhile, having to buy gifts was quoted as the main reason for holiday shopping among female respondents.

Common reasons to do holiday shopping in China as of November 2023, by gender

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Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,029 respondents

Age group

16 years and older

Special properties

among 45,102 female and 1,927 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "What are the main reasons for you to shop during the holiday shopping period?"

Up to three answers were possible.

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