According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 63 percent of respondents aged 45 to 54 years answered to shop both on- and offline. As online shopping has increased, around 34 percent of respondents aged 55 years or older stated to do their holiday shopping exclusively online.
Preferred channels for holiday shopping in China as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"
940 respondents aged between 16 and 24 years, 3,320 respondents aged between 25 and 34 years, 2,457 respondents aged between 35 and 44 years, 251 respondents aged between 45 and 54 years, 61 respondents aged 55 years and above.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 4, 2023). Preferred channels for holiday shopping in China as of November 2023, by age group [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1287333/china-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight. "Preferred channels for holiday shopping in China as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1287333/china-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight. (2023). Preferred channels for holiday shopping in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1287333/china-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight. "Preferred Channels for Holiday Shopping in China as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287333/china-holiday-shopping-channels-preference-by-age-group/
Rakuten Insight, Preferred channels for holiday shopping in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1287333/china-holiday-shopping-channels-preference-by-age-group/ (last visited November 20, 2024)
Preferred channels for holiday shopping in China as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287333/china-holiday-shopping-channels-preference-by-age-group/
