![Xin Ou](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3877_1713870237.png)
Holiday shopping channels preference China 2023, by gender
Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 61 percent of male respondents answered to shop both on- and offline. The same share of female respondents claimed to shop exclusively online.
According to a survey conducted by