Holiday shopping channels preference China 2023, by gender

Published by
Yihan Ma,
Dec 20, 2024
According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 61 percent of male respondents answered to shop both on- and offline. The same share of female respondents claimed to shop exclusively online.

Preferred channels for holiday shopping in China as of November 2023, by gender

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Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,029 respondents

Age group

16 years and older

Special properties

among 5,102 female and 1,927 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Percentages may not total 100 due to rounding.

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