Holiday shopping channels preference China 2023

Published by
Yihan Ma,
Dec 20, 2024
According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 45 percent of respondents answered to shop both on- and offline. As online shopping has increased, especially during the last two years, around 55 percent of respondents stated to do their holiday shopping exclusively online.

Preferred channels for holiday shopping in China as of November 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,029 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Percentages may not total 100 due to rounding.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Holiday season shopping in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Holiday season shopping in Australia

Overview

6

Black Friday shopping

5

Christmas gift shopping

8

Christmas food shopping

3

Spending behavior

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Impact of inflation on end-of-year holiday shopping U.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Retail market worldwideHoliday season e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.