According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 85 percent of respondents between 35 and 44 years old answered that they had spent or planned on spending more money on holiday shopping compared to the previous year. Meanwhile, about 54 percent of respondents aged 55 or older stated the same.
Change in holiday shopping spending compared to last year in China as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Are you planning to/did you spend more or less during this period compared to last year?"
940 respondents aged between 16 and 24 years, 3,320 respondents aged between 25 and 34 years, 2,457 respondents aged between 35 and 44 years, 251 respondents aged between 45 and 54 years, 61 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Change in holiday shopping spending compared to last year in China as of November 2023, by age group [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1287326/china-change-in-holiday-shopping-spending-by-age/
Rakuten Insight. "Change in holiday shopping spending compared to last year in China as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1287326/china-change-in-holiday-shopping-spending-by-age/
Rakuten Insight. (2023). Change in holiday shopping spending compared to last year in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1287326/china-change-in-holiday-shopping-spending-by-age/
Rakuten Insight. "Change in Holiday Shopping Spending Compared to Last Year in China as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287326/china-change-in-holiday-shopping-spending-by-age/
Rakuten Insight, Change in holiday shopping spending compared to last year in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1287326/china-change-in-holiday-shopping-spending-by-age/ (last visited January 07, 2025)
Change in holiday shopping spending compared to last year in China as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287326/china-change-in-holiday-shopping-spending-by-age/
