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Change in holiday shopping spending compared to last year China 2023, by age group
Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 85 percent of respondents between 35 and 44 years old answered that they had spent or planned on spending more money on holiday shopping compared to the previous year. Meanwhile, about 54 percent of respondents aged 55 or older stated the same.
According to a survey conducted by