According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around 82 percent of female respondents answered that they had spent or planned on spending more money on holiday shopping compared to the previous year. Meanwhile, about 30 percent of male respondents stated they planned on spending less.
Change in holiday shopping spending compared to last year in China as of November 2023, by gender
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Rakuten Insight. (December 4, 2023). Change in holiday shopping spending compared to last year in China as of November 2023, by gender [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1287317/china-change-in-holiday-shopping-spending-by-gender/
Rakuten Insight. "Change in holiday shopping spending compared to last year in China as of November 2023, by gender." Chart. December 4, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1287317/china-change-in-holiday-shopping-spending-by-gender/
Rakuten Insight. (2023). Change in holiday shopping spending compared to last year in China as of November 2023, by gender. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1287317/china-change-in-holiday-shopping-spending-by-gender/
Rakuten Insight. "Change in Holiday Shopping Spending Compared to Last Year in China as of November 2023, by Gender." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287317/china-change-in-holiday-shopping-spending-by-gender/
Rakuten Insight, Change in holiday shopping spending compared to last year in China as of November 2023, by gender Statista, https://www.statista.com/statistics/1287317/china-change-in-holiday-shopping-spending-by-gender/ (last visited January 07, 2025)
Change in holiday shopping spending compared to last year in China as of November 2023, by gender [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287317/china-change-in-holiday-shopping-spending-by-gender/
